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  • Client

    ZTE USA

  • Agency

    Nurture Digital

Axon 7 Website

America's 4th largest smartphone maker needed a very special site for its new flagship device, which had to be as impressive viewed on mobile as on desktop.

  • Client

    ZTE USA
  • Nurture's Roles

    Web Design, Development, 3D Rendering, Copywriting
  • Channels

    Digital
  • Project Timeline

    10 weeks

For its most important new smartphone, one built to compete with the iPhone 7 and Samsung S7, America's 4th largest phone brand needed a site that would stand out.

  • Mobile First

    Our creative development led with the mobile site; knowing that 60-70% of ZTE USA’s monthly traffic is from mobile devices, it was critical to create a truly unique experience for visitors on smartphones. Rigorous research and testing went into designing a UI and UX that pulls visitors through a highly engaging interaction with the Axon 7, while allowing them to dive deeper into specs and make quick purchases.

  • A unique blend of 3D animation and WebGL

    To bring the striking design of the Axon 7 to life for site visitors, we created photorealistic animations of the phone and engineered them seamlessly into a site that would work flawlessly on each of the major desktop and mobile browsers, while looking for every opportunity to surprise viewers with interactivity that further explores the phone’s capabilities.

Mobile Site Walkthrough

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ZTE USA — Axon 7 Website
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